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‘We feel forgotten’ say Cheltenham traders as historic shopping street faces decline after Cavendish House closure

Just five months after the closure of Cheltenham’s landmark Cavendish House—a department store that served the town for over two centuries—traders along The Promenade are feeling increasingly neglected. The once-thriving shopping street now bears the mark of a gaping, vacant building stretching 287 feet, which has quickly become an eyesore in the town centre.

Following the store’s closure in February 2026, the building’s entrances were boarded up, and rough sleepers who had taken to camping in its doorways were removed by police. While a local street artist added colour with murals in May, surrounding businesses remain anxious about the site’s future. Both Cheltenham Borough Council and Canada Life Asset Management, owners of the property, have hinted at plans for a mixed-use redevelopment but have kept details under wraps awaiting formal applications.

The closure has had a tangible impact on the area. Cheltenham Civic Society highlighted a 40% drop in footfall since January, raising alarms as local shops struggle to stay afloat amid a difficult economic climate. The Society lamented the prolonged uncertainty and called for a clear, urgent plan to rejuvenate the site.

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Traders like Thors Weiss, general manager of Huffkins bakery and tea room opposite Cavendish House, voiced frustration, noting the stark difference in customer traffic compared to previous years. “It used to be the shopping place in Cheltenham, and now it’s just been forgotten about.” Despite his efforts and months of growth, he struggles to sustain momentum and fears for his staff’s future.

Suggestions from those on the ground include transforming Cavendish House into a community-focused, mixed-use space with apartments, offices, and food courts, while meanwhile improving the boarded-up façade with advertisements promoting local businesses to entice visitors back.

Other business owners, such as Nadia March of The Prom Coffee Co., echo the sentiments of neglect and call for concrete decisions to be made soon. Pizza restaurant manager Victoria Saunders described the devastating drop in sales and foot traffic, while Hotel Chocolat supervisor Sian Allan shared concerns about the area’s current quietness and the negative impact on customer interest.

Cheltenham Borough Council acknowledges the issue, stating their commitment to working closely with Canada Life to bring the building back into use. Canada Life has recently completed a key step in redevelopment—the removal of a bridge link to help enable wider regeneration—and is progressing through a pre-application planning process.

For now, local traders remain in limbo, hoping for swift action to breathe new life into a historic site that was once at the heart of Cheltenham’s vibrant shopping scene.

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