Concerns are mounting over potential traffic chaos as plans to build thousands of new homes near Cheltenham could drastically alter the character of nearby villages. A new strategic and local plan (SLP) is shaping where housing will be developed across Cheltenham, Gloucester, and Tewkesbury over the next 20 years, targeting a total of 43,000 new homes.
Around 6,000 of these homes are proposed near villages including Badgeworth, Shurdington, Up Hatherley, Warden Hill, and The Reddings, according to the Housing and Economic Land Availability Assessment (HELAA). While HELAA identifies land availability, it does not guarantee planning permission or confirm allocations.
Local residents are deeply worried about the impact of development. Specifically, proposals for 126 homes at Longlands Farm in Badgeworth have sparked opposition, with over 120 people signing a petition urging planners to defer Green Belt decisions until the new local plan is finalized.
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Jim Bailey, 87, voiced fears that the villages will be literally swamped, coining the term “Greater Shurdington-Badgeworth conurbation.” He described the prospect of virtually no green space between Cheltenham and Gloucester as a serious concern. Bailey also highlighted worsening traffic on Badgeworth Lane, where planned traffic lights at the junction with Shurdington Road could create dangerous backups, especially during school pick-up and drop-off times when parked cars already reduce the lane to a single file.
Michael Holyoake, 97, urged for more consultation before moving forward with the plans, emphasizing the need for improved access to main roads such as the A46. He warned that a single access point serving 126 homes would likely cause severe congestion, especially during busy weekday mornings. Holyoake also expressed concern about increased traffic on Cold Pool Lane, a key route for commuters.
Recent data shows housing targets for Cheltenham, Gloucester, and Tewkesbury have increased by over 20% compared to previous plans. Council leaders argue that the SLP will help direct new developments appropriately while addressing infrastructure needs.
Public engagement on the plan will continue until June 2026, with pre-submission to the Government planned for July and final submission expected by late autumn. Residents and businesses are encouraged to review the evidence and contribute to discussions on the SLP website.