https://gloucestershiredaily.co.uk/tags/rutland/Recent content in rutland on Gloucestershire DailyHugo -- gohugo.ioen-usThu, 25 Jun 2026 15:22:17 +0000https://gloucestershiredaily.co.uk/inside-the-new-cotswolds-why-luxury-hospitality-is-shifting-to-rutland/Thu, 25 Jun 2026 15:22:17 +0000https://gloucestershiredaily.co.uk/inside-the-new-cotswolds-why-luxury-hospitality-is-shifting-to-rutland/While the Cotswolds has long been Britain’s quintessential luxury countryside retreat, attracting more than 35 million visitors annually and drawing celebrities like Simon Cowell and Jeremy Clarkson, recent trends suggest the region’s appeal is waning. Overcrowding, soaring house prices, and an influx of social media-driven tourists, often dubbed “TikTok tourists,” have contributed to a sense of saturation and loss of authenticity. Some locals even describe the area as becoming “Disney-fied,” with an overabundance of trendy coffee shops and tourist-centric businesses changing the character of the villages.