mediadeal on Gloucestershire Dailyhttps://gloucestershiredaily.co.uk/tags/mediadeal/Recent content in mediadeal on Gloucestershire DailyHugo -- gohugo.ioen-usWed, 08 Jul 2026 18:05:12 +0000Great British Bake Off to Remain on Channel 4 Amid ITV and Sky Media Dealhttps://gloucestershiredaily.co.uk/great-british-bake-off-to-remain-on-channel-4-amid-itv-and-sky-media-deal/Wed, 08 Jul 2026 18:05:12 +0000https://gloucestershiredaily.co.uk/great-british-bake-off-to-remain-on-channel-4-amid-itv-and-sky-media-deal/In light of the recent high-profile media deal between ITV and Sky, Channel 4 has swiftly addressed rumours concerning the future of The Great British Bake Off. The speculation arose after ITV announced a deal to sell its media and entertainment division to Sky in a transaction valued at up to £1.6 billion. This significant agreement includes ITV’s terrestrial TV channels and its streaming service, ITVX, but notably excludes ITV Studios—the production arm behind major shows such as I’m A Celebrity and Mr Bates Vs The Post Office.