As gym memberships and fitness costs continue to rise, more people are exploring alternative ways to stay active. Recent research highlights a growing trend where younger generations, particularly Gen Z and millennials, are turning to artificial intelligence for fitness motivation and guidance.
Nearly one-third of Gen Z report feeling highly motivated to focus on their fitness goals during the lead-up to Christmas—the so-called “Winter Arc” fitness trend—while only a small fraction of older generations share this sentiment. Over half of Gen Z view staying active through the darker months as key to ending the year on a positive note and avoiding the January gym rush.
Despite high motivation, many feel priced out of traditional fitness options. On average, Britons spend £83 monthly on fitness memberships, with Londoners paying over £100. Nearly half of Gen Z and millennials have cancelled gym memberships in the past three years due to these costs.
READ MORE: Performing Arts Stock Left Behind at Old Gloucester Library, Impacting Local Volunteers
READ MORE: Community Calls for Students to Help Name New Special School Amid Concerns over Proposed Title
In response, AI chatbots such as ChatGPT have become popular tools for those seeking affordable and personalized fitness support. ChatGPT recently launched ‘The Workout, by ChatGPT,’ a free digital booklet featuring tailored prompts to help users kickstart their routines. Additionally, presenter Chessie King has partnered with ChatGPT to offer expert advice on using AI effectively for fitness, motivation, and consistency.
Chessie King notes, “Fitness can be overwhelming with all the new trends and equipment, but it’s deeply personal. ChatGPT acts like a pocket-sized personal trainer that adapts to your needs.”
Some examples of ChatGPT’s interactive fitness support include voice-guided cooldowns, form checks via photos or videos, quick no-equipment workouts, meal planning for recovery, workout scheduling around personal calendars, and daily motivational nudges.
As the fitness landscape evolves, AI-powered solutions provide an accessible, customizable alternative for those deterred by rising costs, making staying active more achievable for everyone.