The tragic death of Alice Webb, a 33-year-old mother of five, following a non-surgical Brazilian butt lift (BBL) procedure in Gloucester has reignited calls for a nationwide ban on the treatment. Alice’s family and advocacy groups are pushing for “Alice’s Law” to make it illegal for anyone but fully qualified plastic surgeons to perform these high-risk procedures.
Alice underwent a liquid BBL at a clinic reportedly run by Jordan James Parke, known as the “Lip King” and a TV personality with appearances on the reality show Botched. Parke, who was not a registered surgeon, was under investigation related to Alice’s death but was never charged. He was found dead last week, prompting grief from family and supporters.
Save Face director Ashton Collins, who has been working closely with Alice’s family, stressed the urgent need for reforms. Since 2023, Save Face has campaigned for the government to bar anyone other than GMC-registered plastic surgeons from performing liquid BBLs, citing serious risks when such procedures are done by unqualified individuals in unsuitable environments.
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Collins shared: “We have warned repeatedly about the fatal dangers of liquid BBLs carried out by laypeople in unregulated settings. Alice Webb’s death in 2024 was a devastating reminder that urgent action is needed. We will continue to relentlessly lobby until legislation is passed.”
In early 2025, Collins gave evidence to the Women and Equalities Committee alongside a survivor of a liquid BBL, providing data supporting a ban on high-street clinics and untrained practitioners. The committee’s recent report endorsed these calls for a ban.
Alice’s family has long advocated for a complete ban on BBLs until they can be safely regulated. They criticized government inaction despite warnings from medical organizations over several years. “Talk is not enough; we need action now to prevent further loss of life,” they said.
The proposed Alice’s Law would prohibit anyone not on the GMC specialist register and performing procedures in a CQC-regulated setting from conducting buttock augmentations using dermal fillers like hyaluronic acid.
Alice collapsed after the treatment and later died in hospital. Save Face has launched a petition to honour her memory and push for legal changes to protect others.
Following the recent death of Jordan James Parke, his sister expressed heartbreak on social media, asking for kindness amid misunderstandings and praising his memory.
The ongoing campaign highlights the urgent need for stricter controls on cosmetic procedures that carry significant health risks when performed by unqualified individuals.