Bourton-on-the-Water, a picturesque village in the Cotswolds often called the “Venice of the Cotswolds,” is grappling with overtourism. Despite a resident population of around 4,000, the village attracts approximately 300,000 visitors annually—a scale that is now overwhelming local resources and public spaces.
A recent survey of over 200 residents, representing six percent of the adult population, reveals widespread dissatisfaction with the current situation. An overwhelming 94.6% of respondents believe there are too many visitors, while 90.8% report a negative impact on their quality of life. Traffic congestion and parking mismanagement are concerns for 92.6%, and 82% feel the village has lost its once-strong sense of community. Nearly half of those surveyed say they feel less connected to their neighbors than they did just a few years ago.
These challenges prompted the formation of the Bourton Residents’ Voice group last year, dedicated to addressing the pressures caused by tourism. Their survey findings highlight serious issues: residents are losing access to public spaces, safety is diminishing, and the village increasingly feels designed for tourists rather than locals.
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Bourton Residents’ Voice stresses that the survey moves beyond anecdotal complaints, providing clear evidence that the community’s concerns are deep-rooted and widespread. The group supports practical measures, including better traffic and parking controls, restrictions on coach access, protection of community spaces, and stronger enforcement of regulations.
Importantly, the group does not oppose tourism but calls for a more balanced approach. According to a spokesperson, “Bourton is not just a destination – it is a community. And right now, that community is being pushed aside. This is not about stopping tourism. It is about restoring balance and ensuring that the village remains a place where people can live, not just visit.”
Local authorities are taking note. Paul Hodgkinson, Gloucestershire County Council’s cabinet member for public health, communities, and fire, acknowledged the village’s concerns and highlighted ongoing efforts to find solutions. A workshop scheduled for April will bring together stakeholders to tackle parking and traffic issues, with a focus on implementing practical changes to ease the impact of tourism on daily life.
As Bourton-on-the-Water confronts the challenges of being a beloved tourist hotspot, residents and officials alike are working towards a future where the village can thrive both as a welcoming destination and a livable community.