The much-anticipated Cotswolds Designer Outlet near Tewkesbury, just off junction 9 of the M5, has revealed its store map in advance of its Preview Week opening. The event, running from Wednesday, July 16 to Sunday, July 20, will feature a soft launch designed to provide a calm and welcoming atmosphere for visitors.
Unlike traditional grand openings with bustling crowds and ribbon-cutting ceremonies, the outlet’s management has opted for a gentler approach. The soft opening allows guests to explore the centre at their own pace, discover the range of shops and restaurants, and enjoy special discounts offered by select retailers as a token of appreciation during their first week.
A message to shoppers explains: “We want our guests to experience the outlet in a relaxed way, free from the usual hustle and bustle of a big opening event. Preview Week gives us time to fine-tune every detail—from signage to customer service—ensuring we meet and exceed visitor expectations. Think of this as the beginning of an exciting journey, not just a rehearsal.”
The outlet features two main shopping streets—Stow Avenue and Bourton Avenue—named after picturesque Cotswolds towns. Major retailers such as M&S Outlet, Adidas, Boss, and Wagamama anchor the centre, which also offers 1,000 parking spaces for visitors' convenience.
Adrian Field, the centre manager, expressed enthusiasm for the opening: “We’re thrilled to invite shoppers and diners from July 16 onwards to enjoy a host of activities and entertainment. This marks the culmination of years of planning and hard work, and we are proud to support local businesses, independent retailers, and the community during our launch period.”
In addition to retail and dining options, the Cotswolds Designer Outlet provides thoughtful amenities, including a Quiet Room at Guest Services, a dedicated baby feeding room, free Wi-Fi, and a shuttle bus service connecting the outlet to the nearby town centre. The centre’s location can be found via Sat Nav at GL20 7FY or What3Words: cross.dumpling.safely.
Prepare to experience a new shopping destination where fashion, food, and local charm come together in a welcoming, family-friendly environment.