Cheltenham is about to become a haven for chocolate enthusiasts with the arrival of Knoops, the luxury hot chocolate brand known for its expertly crafted gourmet chocolate drinks. Set to open at 24 Promenade—the former Costa Coffee spot—this new store will mark an exciting addition to the town’s vibrant food and drink scene.
Since its inception in East Sussex in 2013, Knoops has expanded rapidly, now boasting over 25 locations across the UK, including in Bristol, Bath, Exeter, and Oxford. The Cheltenham store will continue this legacy, situated in a Grade-II listed 19th Century Regency building that has been part of the town’s Conservation Area for decades. With its rich history as The Dobbells pub and later a beloved Costa Coffee shop for 14 years, the site is perfectly suited for its new role as a destination for chocolate lovers.
Knoops offers a diverse menu featuring more than 20 different chocolate percentages, allowing customers to savor everything from traditional hot chocolate to refreshing iced drinks and decadent milkshakes. The menu’s variety ensures that whether you prefer bold, intense cocoa flavors or something lighter and sweeter, there’s a chocolate delight waiting for you.
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The brand prides itself not only on taste but also on ethical sourcing and sustainability. Knoops works directly with cocoa farmers and chocolate makers to support best practices that benefit farming communities and safeguard the future of cocoa production. This commitment to quality and responsibility enhances every cup served, creating a unique bridge between cocoa origin and customer.
Customers can also look forward to creative flavor combinations incorporating ingredients like orange zest and sea salt, adding unique twists to classic chocolate recipes. Knoops invites guests to explore and enjoy chocolate in new and exciting ways.
While the official opening date remains under wraps, with branding already appearing on the building’s façade, locals are encouraged to stay tuned to Knoops’ social media channels for updates.
Knoops’ entry into Cheltenham coincides with other exciting retail developments in the area, including new fashion arrivals in Regent Arcade. Together, these new openings signify a lively and evolving town centre, offering residents and visitors fresh experiences to enjoy.