Lord Alan Sugar recently launched a cheeky dig at The One Show’s Roman Kemp, sparking amusement in a viral online exchange. The banter came to light during an episode of the ‘You About?’ podcast, where co-host Tom Grennan recounted stumbling upon the interaction while scrolling through his social feed.
Tom described the moment: “He just tweets: ‘What a weird haircut Roman Kemp has. I know I’m a bit old and out of touch with some things, but what is it?’” The blunt remark left many surprised, but Roman was quick to take it in stride.
Responding to Lord Sugar’s tweet, Roman joked that he had “no idea on the true name” of the haircut and invited Lord Sugar to suggest one. The sharp-witted businessman didn’t hold back, offering the nickname “Dead beaver Davy Crocket,” a playful yet savage label.
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Far from offended, Roman responded with laughter, even declaring on the podcast that the hilarious moniker would be perfect for his fantasy football team. The hosts also poked fun at Lord Sugar himself, recalling his own “mad haircuts” over the years, likening him to “Fozzie Bear” from The Muppets.
The banter spilled over to Roman’s Instagram, where he shared screenshots of the exchange, captioning it: “Well… we’ve peaked. My hairs now been fired.” He also posted a nostalgic photo of Lord Sugar, lightly mockingly his hairstyle.
Fans found the whole episode entertaining, with one commenting, “Tell me you’re a bored billionaire without telling me you’re a bored billionaire,” and another adding, “He only wishes he was as handsome as you at your age. I’d take it as a compliment that he’s so bothered.”
In the end, the playful roasting reminded viewers that even Britain’s toughest businessman can have a bit of fun sparring with a popular TV host.