Exciting news for Cheltenham’s food lovers as renowned London bakery chain GAIL’s prepares to open a new café on the iconic Promenade. The announcement came via the town’s official tourist board, Visit Cheltenham, who shared the update on social media: “Exciting news for Cheltenham as Gail’s prepares to open on the Promenade! Our town is already home to many great cafés and coffee shops, and this will add another great option.”
The upcoming location is at 100 Promenade, where GAIL’s branding is already visible above the entrance. This spot was previously occupied by the luxury British footwear brand Russell & Bromley, which recently went into administration.
The bakery will be situated between well-known retailers Charles Tyrwhitt and Carl Scarpa, right in the bustling heart of Cheltenham’s premier shopping street. The announcement has sparked enthusiasm online, with fans of GAIL’s eagerly expressing their excitement. One social media user proclaimed, “Oh this is music to my ears!” while another added, “Things are looking up!”
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While an official opening date has not yet been revealed, this new addition is set to bring Cheltenham residents and visitors a fresh and delicious choice for artisan breads, pastries, and coffee. GAIL’s currently operates over 185 branches across the UK, and the company has been contacted for further comment regarding the Cheltenham launch.