Levi Roots made a lasting impression on the Dragons' Den in 2007, seeking investment for his Reggae Reggae sauce. Despite initial reluctance from some investors, his irresistible charm and catchy jingle made him an instant hit.
The success of his Jamaican-inspired barbecue product led to an estimated net worth of over £30 million, as reported by the Sunday Times Rich List. Levi’s journey to success was marked by initial rejections from the Dragons, only to be later celebrated as a business triumph.
Levi Roots' story didn’t end with the sauce. He expanded into various ventures, including cookbooks, television shows, and a chain of restaurants. His business empire now encompasses a wide range of products, solidifying his status as a multi-millionaire entrepreneur.
READ MORE: James Martin’s Two-Ingredient Breakfast Choice After Impressive Three-Stone Weight Loss
Despite facing initial setbacks, Levi Roots' Reggae Reggae sauce remains a global sensation and a testament to his unwavering determination and entrepreneurial spirit.