Renowned designer Laurence Llewelyn-Bowen has voiced strong criticism of the growing celebrity presence in the Cotswolds, particularly targeting the Beckhams and the sleek Soho Farmhouse. Speaking with his trademark flair, Laurence condemned what he calls the “Instagramification” of the countryside, expressing concern over the influx of “celebrity gloss” that, in his view, threatens the region’s traditional charm.
His latest venture, the meticulously restored Eleven Bibury, showcases authentic heritage interiors, quaint tea rooms, a classic post office, and a carefully curated retail space nestled within the picturesque village of Bibury. In an interview with GB News, Laurence emphasized his commitment to preserving genuine character: “This isn’t about style over substance,” he asserted. “It’s about reviving authenticity – the Cotswolds as they were meant to be.”
Laurence’s comments served as a critique of local celebrity figures like Victoria and David Beckham, who have owned a residence near Chipping Norton since 2016, close to the exclusive Soho Farmhouse. Their home, complete with extravagant features such as a private football pitch and an imported Estonian swimming pool, was spotlighted in the 2023 Netflix documentary Beckham.
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In contrast, Laurence is dedicating his efforts to restoring the Cotswolds’ deep-rooted heritage and distinctive identity—an identity he believes does not require a social media facelift. “We’re bringing back the idea of the Cotswolds as a place with potent history and character,” he explained.
In a personal update, Laurence has entrusted his beloved Cotswolds estate, affectionately dubbed “Chateau LLB,” to his sons-in-law, encouraging his extended family to live together in the home. Though stepping back from his public career, the 60-year-old Changing Rooms star candidly admitted that retirement comes with its own challenges.
With a reported fortune of £8 million, Laurence plans to pass his legacy to his daughters, Hermione and Cecile, embracing a philosophy he calls “commonwealth”—sharing resources across generations. “After thirty years in television and working hard to build this life, the decision to share our home and resources with the next generation feels natural to me,” he shared with the Manchester Evening News.
Currently, Laurence lives on the estate with his wife Jackie, their daughter Hermione and her two young children, Romily and Eleanora. Nearby, his other daughter Cecile resides with her husband Dan and their children Albion and Demelza, creating a close-knit family community on the lush Cotswolds grounds.