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‘Jewel of the Cotswolds’: The Hidden Gem Market Town Overlooked for Its Famous Neighbours

Nestled within the picturesque rolling hills of Gloucestershire, Chipping Campden is a captivating market town often overshadowed by its more famous Cotswold neighbours. Yet, it rightfully earns the title “jewel of the Cotswolds” for its rich history, stunning architecture, and vibrant cultural heritage.

While popular villages like Bourton-on-the-Water and Stow-on-the-Wold draw large crowds, Chipping Campden offers a quieter, more authentic experience. Its honey-hued limestone buildings line a high street that has remained largely unchanged since the 12th century, showcasing centuries of well-preserved charm.

The name “Chipping” originates from an old English word meaning market, reflecting the town’s long-standing importance as a trade hub. Early merchants dealt in cheese, butter, and poultry, while today’s visitors enjoy an array of stylish homeware shops and unique boutiques.

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From the 13th to 16th centuries, Chipping Campden flourished as a center for the wool trade, funded by the abundant sheep grazing across the Cotswold countryside. This wealth helped build remarkable landmarks such as St James’s Church, one of the finest “wool churches” in the region, renowned for its impressive architecture.

At the heart of the town stands the Grade I-listed Market Hall, erected in 1627 by Sir Baptist Hicks. Originally a shelter for traders, the hall remains beautifully preserved and is now managed by the National Trust for public enjoyment.

Art lovers will appreciate the Court Barn Museum, which celebrates the area’s rich arts and crafts heritage. In 1902, designer C.R. Ashbee moved the Guild of Handicraft to Chipping Campden’s Old Silk Mill, establishing a creative tradition that continues today through workshops run by his descendants.

For outdoor enthusiasts, Chipping Campden is a perfect gateway. It marks the start of the 104-mile Cotswolds Way – a scenic trail that stretches all the way to Bath, offering walkers a chance to immerse themselves in the region’s stunning countryside.

This charming town is also featured in Lonely Planet’s recent acclaim of the Cotswolds as the top European travel destination to visit in September. The guide highlights the area’s autumnal beauty, with colorful foliage lighting up iconic arboretums like Westonbirt and Batsford, while noting Chipping Campden as an ideal base for exploring the trail and countryside.

Whether beginning or ending a journey through the Cotswolds, Chipping Campden invites visitors to discover why it remains a timeless and treasured gem.

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