Jeremy Clarkson, known for his outspoken personality and love of farming, hosted a memorable Hawkstone VIP Summer Party at his Burford pub, The Farmer’s Dog, to celebrate the launch of his new advert for Hawkstone cider and lager. The event featured live entertainment from the legendary Scrumpy and Western band The Wurzels, who got the crowd moving to classics like “I’m A Cider Drinker” and “Combine Harvester.”
However, the party’s menu caught many attendees off guard. Fans familiar with Clarkson’s previous jabs at vegetarians found the predominantly meat-free offerings surprising. For the first time, the event showcased a largely vegetarian spread, complete with gluten-free crisps made from locally grown potatoes from Diddly Squat Farm.
Of the three pizzas served, only one contained meat – a sausage and thyme topping – while the others were vegetarian: a classic tomato, mozzarella, and basil pizza, and a vegetable option featuring goat’s cheese, red onion, rocket, and hot honey. Additionally, a veggie burger with roasted beetroot, goat’s cheese, tomato chutney, and marinated courgette was also available, further emphasizing the plant-based trend.
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Although meat dishes like lamb shawarma wraps and dry-aged beef burgers were present, vegetarian options dominated the spread, leaving several guests remarking that the menu seemed uncharacteristically “not very Jeremy.”
Clarkson himself continues to maintain a meat-centered diet, especially after undergoing urgent heart surgery last year. He has however cut down on rich sauces in his meals as part of embracing a healthier lifestyle.
The summer party was a tribute to those supporting British farming by purchasing and enjoying Hawkstone cider and beer. A new cider was unveiled for guests to sample, though Kaleb, Clarkson’s farming partner, was notably absent due to what Jeremy predicted could be the “worst harvest” in recent memory. Kaleb’s newly acquired combine harvester broke down shortly after work began, and rains followed after months of dry weather, compounding the challenges.
Despite these setbacks, Clarkson entertained the crowd with the unveiling of a previously “banned” Hawkstone advertisement featuring himself, Kaleb, and a chorus of farmers enthusiastically praising the cider with colorful language—much to the crowd’s delight and laughter.