Several traders at Jeremy Clarkson’s Farm-Fest have chosen to leave the event early, expressing frustration over disappointing sales. The three-day festival, held during the bank holiday weekend at Stoneleigh Park in Warwickshire, spans 300 acres and features over 400 stalls.
Adult tickets are priced at £35 for half-day entry and £60 for full-day admission. Organizers describe Farm-Fest as blending the traditional charm of a country fair with the vibrant energy of a modern music festival. The event boasts 12 arenas showcasing everything from farming talks and demonstrations with Clarkson and Kaleb Cooper, to live music acts like Alex James from Blur, 10cc, Sophie Ellis-Bextor, and DJ sets from Groove Armada.
Despite reportedly attracting 20,000 visitors on Saturday alone and an expected total of 55,000 over the weekend, several stallholders have voiced their dissatisfaction. Some traders posted emotional videos on social media, with one describing the experience as a “shambles.”
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Korrine Pallas, owner of Phoenix Equestrian and Pet Supplies, announced she was leaving the event early after a particularly poor day of sales on Friday. In a heartfelt TikTok video, she called the day “the worst day’s trading we have ever had.” She described the experience as “horrific” and said many traders felt the same way.
Struggling to hold back tears, Korrine revealed that her small family business faced significant losses, estimating that the event cost her thousands in revenue. She added that it would cost £400 to remain open on Sunday—a figure far exceeding the sales she had made over the previous days.
Similarly, Emma, co-founder of pet brand Pops and Coco, described Farm-Fest as a “shambles” in a video, noting that many traders, especially those selling dog products, left early. She estimated that about 90% of traders either made losses or only barely covered their costs.
In response to the criticism, a spokesman for Jeremy Clarkson’s Great British Farm-Fest told MailOnline that they have been working closely with traders to offer support during the inaugural weekend. The spokesperson expressed surprise at the decision of a small number of exhibitors—just a handful out of 400—to leave early, especially given the high visitor turnout exceeding 50,000.
The Mirror has reached out for further comments.