Jeremy Clarkson, famed for his role in “Clarkson’s Farm,” has been urged by animal rights group PETA to make a significant shift at his Oxfordshire estate. The organisation sent Clarkson a striking “Christmassacre” Christmas jumper, designed to spotlight the harsh realities of meat consumption and encourage a move towards a plant-based lifestyle.
The jumper, crafted from vegan materials, features stark images of turkeys, pigs, and cattle depicted in scenes reminiscent of abattoir conditions—a powerful visual meant to provoke reflection during the festive season. Accompanying the gift was a letter from PETA’s Vice President of Programmes, Elisa Allen, who challenged Clarkson to reconsider his farming methods, suggesting that the years of rearing animals for slaughter may have left him unaffected. Allen urged him to “get off the animals’ naughty list” by turning Diddly Squat Farm into a sanctuary where animals can live peacefully.
Highlighting sobering statistics, Allen noted that over 180 million animals are slaughtered in the UK during Christmas alone. PETA emphasizes the often-cramped and unsanitary conditions animals face before slaughter and argues that ceasing livestock farming could help reduce animal suffering, lower carbon emissions, and mitigate health risks tied to meat consumption.
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The Christmassacre jumper, priced at £75, is part of a wider PETA campaign, including a Christmas advertisement currently airing in UK cinemas, prompting viewers to question the origins of their holiday meals and the treatment of farmed animals.
Clarkson purchased Diddly Squat Farm in 2008 and turned it into the focus of his Amazon Prime series, which chronicles his hands-on approach to farming despite limited experience. The show candidly exposes the challenges of modern agriculture, from weather uncertainties to regulatory pressures, while also showcasing Clarkson’s often contentious views on environmental and animal rights issues.
Despite rising public scrutiny and PETA’s direct appeal, Clarkson continues to defend traditional farming and meat consumption. Diddly Squat Farm still raises livestock alongside growing crops, supplying produce through its popular farm shop and attracting thousands of visitors.
Efforts to obtain a response from Clarkson’s representatives have been made.