Jeremy Clarkson, known for hosting Clarkson’s Farm and The Grand Tour, has stirred up controversy by asserting that his Hawkstone lager surpasses the popular Peroni beer. Produced at his Diddly Squat Farm in Chipping Norton using locally grown barley, Hawkstone lager has become a point of contention among fans and beer lovers alike.
In a recent interview, Clarkson said, “Friends served me a Peroni – why? Our beer is better.” This statement quickly ignited discussions on the r/ClarksonsFarm Reddit page, where fans debated the merits of both beers. Some felt it was a natural bias for Clarkson to champion his own farm’s product but criticized the comparison as unfair, given Peroni’s long-standing popularity.
One Reddit user, identifying as Italian, challenged Clarkson’s praise by highlighting that Peroni has a different status in Italy, where alternative local beers like Menebrea, Ichnusa, or Peroni Red are more favored. They commented, “Saying something is better than a Peroni means you have a pretty low bar for what’s good and what’s not.”
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Others defended Peroni as a “premium lager” and a staple in pubs, suggesting that it remains a commendable choice. Some Redditors outright preferred Peroni over Hawkstone, while others criticized Hawkstone’s taste and quality.
Price was also mentioned as a deciding factor in preferences between the two lagers, prompting questions about affordability alongside flavor.
The debate gained further momentum after Clarkson’s “banned” advert for Hawkstone began circulating online. The commercial featured a humorous song performed by farmers and was reportedly taken off air for non-compliance with broadcasting standards. Fans speculated the controversial ban might have been a clever marketing ploy to generate buzz.
Clarkson stated about the advert, “It’s difficult to put into the spoken word how hard it is to make Hawkstone’s lager. So instead, I’ve put it into a song for some farmers to sing.”
Both Peroni and Jeremy Clarkson have been approached for further comment regarding this lively beer debate.