James Moore, known for his role as Ryan Stokes in ITV’s long-running soap Emmerdale, has stepped up to support The Playhouse theatre in Cheltenham, which is facing imminent closure without urgent financial aid. Having performed on its stage as a teenager, Moore credits The Playhouse for nurturing his acting talents.
On May 31, The Playhouse, located on Bath Road, announced it was at serious risk of shutting down unless it secured immediate funding to cover mounting costs. The historic venue’s survival now hangs in the balance.
Moore, who has been part of Emmerdale since 2018, has deep roots in Cheltenham, having attended Balcarras School in Charlton Kings and recently married in the town at Manor by the Lake. Sharing his passion on his JustGiving page, he stated: “The Playhouse has a vibrant past and an exceptional future ahead. Our community’s support is vital to make that future a reality.”
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He continued, “I owe a significant part of my acting career to this place. Through my 12-hour monologue fundraiser on May 31, performing a piece from John Logan’s play Red, I aim to raise essential funds to keep The Playhouse alive.”
Speaking earlier this year to the BBC, Moore reflected on the life-changing opportunities the theatre offered him and many others who have since gone on to drama schools in London and New York. “Many of us owe our careers to the training and experiences gained here,” he said.
Neil Burge, acting Chair of the Board of Trustees, painted a sobering picture of the theatre’s finances. “We’ve endured tough trading years, inheriting dire financial conditions. While community donations have kept us afloat, we face a critical cash flow crisis that threatens to close our doors.”
Burge remains cautiously optimistic about the future, highlighting loyal theatre groups and a strong schedule of performances, including the upcoming Fringe Festival and planned pantomime for 2025. “But without immediate financial help, the risk of closure is very real.”
The Cheltenham Playhouse, a Grade II-listed building and registered Charitable Incorporated Organisation, seats 180 patrons and relies on a dedicated team of staff and volunteers. As it approaches its 80th anniversary in 2025, the theatre appeals for donations through its ‘80 for 80’ campaign, aiming to raise £80,000 for its longevity. Those able to offer substantial financial pledges are encouraged to contact the board directly.