Iceland supermarket is taking a bold step to address food waste by launching a new initiative across its 900 stores in the coming weeks. In collaboration with food-sharing apps Olio and Gander, the chain will notify customers about discounted groceries nearing their sell-by dates. This partnership aims to make food more affordable while significantly cutting down on waste.
By integrating real-time alerts through these apps, Iceland hopes to boost community engagement and encourage shoppers to purchase surplus or soon-to-expire items at reduced prices. This innovative approach not only benefits the environment but also supports customers looking for budget-friendly options.
The ‘food change’ campaign underscores Iceland’s commitment to sustainability and responsible retailing. By leveraging technology and fostering cooperation with food redistribution platforms, the supermarket chain is setting a new standard for reducing food waste on a large scale.