For years, I’ve stuck with my trusted toothpaste, believing it was the best choice to keep my teeth fresh and clean. Lately, however, the rising price has made me reconsider. Toothpaste feels surprisingly expensive, so I decided to test some supermarket own-brand options against Colgate, my usual go-to.
I compared Colgate with products from Tesco, Morrisons, Asda, Sainsbury’s, and Aldi to see which offered the best balance of quality and price.
Morrisons’ toothpaste, priced at just 50p per 100ml, claimed to match Tesco’s features. It had a good consistency and a pleasant minty flavor, though the texture and taste didn’t fully win me over. Still, for the price, it was impressive, earning a score of 6/10.
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Sainsbury’s toothpaste, costing £1 for 100ml, was harder to find, tucked away on a low shelf apart from well-known brands. Its texture was excellent and seemed to ease some dental sensitivity. However, I didn’t enjoy the aftertaste, and it lacked the refreshing mint burst I expect from toothpaste. Score: 6/10.
Asda’s 6-in-1 toothpaste promised cavity protection, breath freshening, and bacteria control. Unfortunately, it left my mouth feeling very dry and thirsty despite a nice taste. At just 98p per 100ml, I hoped it would outperform other budget options, but it scored only 2/10.
Aldi’s toothpaste stood out not only for its price—just 50p per 100ml—but also for the many positive online reviews boasting a 4.4 rating. It promised a fresh mint flavor, fluoride, and antibacterial qualities to fight cavities and plaque. The flavor was mild but pleasant, and it quickly became my trusted choice for overnight trips. Score: 9.5/10.
Another Aldi toothpaste option at 60p for 125ml was okay to use but didn’t leave my mouth feeling particularly clean or refreshed. Its flavor was weak and faded quickly. Score: 2/10.
Colgate, costing around £3 a tube, is noticeably pricier than all supermarket brands. While it lasts long, I didn’t find it made my mouth feel fresher or cleaner than Tesco’s toothpaste. Its consistency was too intense for my liking, which impacted my overall experience. Score: 3/10.
In conclusion, supermarket own-brand toothpastes can offer excellent quality at a fraction of the price. Aldi’s 50p option was the standout performer, delivering freshness, good taste, and strong anti-cavity protection—making it a savvy alternative to expensive branded toothpaste like Colgate.