For many, seeing Cadbury Mini Eggs on supermarket shelves signals the end of Christmas and the approach of Easter. Since their launch in 1967, these miniature milk chocolate eggs coated in a crisp candy shell have become an iconic seasonal treat. Over the years, Cadbury has released a variety of special editions and flavors, from Mini Egg Easter eggs to Mini Egg cookies.
Recently, however, shoppers have been expressing frustration—not because the eggs appeared prematurely, but due to their soaring price.
Welsh bikini competitor Nickie Noo Murtagh shared her astonishment after spotting a 256g family pack of Cadbury Mini Eggs priced at £6.20 during a Tesco shopping trip. Planning to indulge one last time before resuming her strict diet, she reconsidered after seeing the hefty price tag.
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In a TikTok video, Nickie held up the pack and said, “Six whole British pounds and twenty pence for this bag of mini eggs.” She captioned the clip, “I was willing to overlook the fact that Easter eggs were out on Jan 1st for a cheeky bag of Mini Eggs while I’m still technically allowed a treat. But then I saw the price tag! No way am I paying £6.20 for a bag—WTF is this price? Used to be a £1, right??”
Her reaction echoed many others online. The comments quickly filled with disbelief, with users sharing sentiments like, “What in the world! Love a Mini Egg but not for that price…” and “Least it’ll stop me buying & eating them.” Others labeled the price as “ridiculous” and “insane.”
Tesco responded to enquiries, stating that the 256g pack is currently available on Clubcard offer for £5.40 and asserted that its pricing is competitive compared to rival retailers.
The price hikes are largely driven by record-high cocoa costs. According to the Office for National Statistics, chocolate prices in the UK surged over 17% in the year leading to October 2025.
This dramatic increase stems from a global cocoa shortage caused by poor harvests in West Africa—the primary source of the UK’s cocoa beans from Ivory Coast and Ghana. Extreme weather events such as the 2023 El Niño, persistent droughts, heavy rainfall, and the spread of crop diseases like the Cacao Swollen Shoot Virus have severely impacted yields. The ongoing climate crisis further exacerbates production difficulties, causing a 14% global drop in cocoa output.
In response to climbing raw material costs, UK chocolate manufacturers such as Cadbury and Mars Wrigley have not only raised prices but also reduced product sizes in a practice known as “shrinkflation.”