Greek yoghurt has become a breakfast essential for countless people. Its thick, creamy texture makes it a perfect match for everything from pancakes to fruit, nuts, and honey. Recently, yoghurt bowls have surged in popularity on social media, contributing to Greek yoghurt shortages on supermarket shelves. Fage, the market-leading brand, is often out of stock and commands a premium price.
Curious to find a more affordable—and equally delicious—alternative, I tested 0% fat Greek yoghurts from three supermarket own-label brands: Aldi, M&S, and Lidl, comparing them directly to Fage. My goal was to discover a yoghurt with the perfect creamy, silky texture and robust flavour.
As an avid Greek yoghurt consumer—often having it for breakfast daily—I know the costs quickly add up. A 450g tub of Fage typically retails for around £3 or more, which can dent the weekly grocery budget, especially when using yoghurt for cooking or baking.
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Supermarket brands generally offer better value, so I visited Aldi, M&S, and Lidl to pick up their versions and put them to the test.
Starting with my trusted Fage, it’s clear why it’s so popular. This yoghurt is thick and creamy, low in sugar, and high in protein, suiting everything from breakfast bowls to curries, pasta sauces, and even baking. Served simply with a drizzle of honey, its whipped-like texture and dessert-like taste make it a morning favourite with no sour aftertaste. While larger tubs aren’t always available at Tesco, the larger pack usually costs about £3.75.
Next up was Marks & Spencer’s own 0% fat Greek yoghurt. I had high hopes given my previous enjoyment of their 10% fat version. Upon opening, it looked less smooth than Fage, with a watery layer that vanished after stirring. The texture remained thick, which was promising. The taste was good but carried a slightly sour aftertaste, which might be better masked with toppings. While pricier than Aldi and Lidl’s offerings, it’s still a reasonable choice for those who prefer a smoother, slightly tart flavour.
Lidl’s Milbona Greek yoghurt was the most affordable but unfortunately fell short. It lacked the signature thickness characteristic of Greek yoghurt, feeling noticeably runnier in comparison. Even with honey, it tasted bland. Though wallet-friendly, its texture and flavour left me unimpressed, and I doubt I’d buy it again.
Finally, Aldi’s 0% fat Greek yoghurt pleasantly surprised me. So popular it took visiting two stores to find it, the Brooklea range boasts a creamy, thick consistency nearly rivaling Fage. Its silky-smooth texture almost reminded me of premium ice cream. The flavour was excellent, and considering the price, it offered unbeatable value.
After sampling all four, here’s my ranking: Lidl came last due to its thin consistency and lack of flavour. M&S placed third because of its tart aftertaste, though the 10% fat version remains a tasty option. Fage held its ground in second. But topping the list was Aldi’s Greek yoghurt, which combined quality, texture, and price brilliantly—almost indistinguishable from the premium brand.
If you’re looking to satisfy your Greek yoghurt craving without stretching your budget, I highly recommend giving Aldi’s version a try.