The family of Alice Webb, a 33-year-old mother of five who tragically died after a Brazilian butt lift (BBL), have appealed directly to the newly appointed Health Secretary James Murray to introduce “Alice’s Law”—legislation aimed at tightening regulation within the cosmetic industry. Alice passed away in September 2024 following the procedure carried out by Jordan Parke, known as the “British Lip King,” at a Gloucester salon.
After the treatment, Alice became seriously ill and was admitted to Gloucestershire Royal Hospital, where she later died. The police launched a manslaughter investigation resulting in arrests, though the inquiry was halted when Parke died in February 2025.
Alice’s sister, April Palmer, and ex-partner Ben Kingscote have since written to Mr. Murray, expressing deep concern over the cosmetic industry’s lack of safeguards. “We urgently need Government intervention to strengthen regulations and introduce Alice’s Law,” Palmer stated. Their campaign seeks to restrict liquid BBL procedures exclusively to qualified surgeons to prevent further tragedies.
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Since Alice’s death, the family has been collaborating with the campaign group Save Face, which has advocated for such restrictions for over three years. “Had these warnings been heeded earlier, Alice might still be alive,” Palmer lamented. They are frustrated by continued delays, emphasizing that every month without action risks additional, preventable fatalities.
Kingscote, father to Alice’s eldest child, has also reached out to MP Simon Opher to highlight the issue. He criticized the former Health Secretary Wes Streeting for focusing on media warnings rather than legislative action, calling the lack of government response “disgusting.” He implored the current administration to act swiftly to protect other families from similar heartbreak.
Their grief is deeply personal. Kingscote described the painful milestones their daughter must face without her mother’s presence, from prom nights to learning to drive. “You have the power to ban unsafe procedures immediately,” he urged, stressing that over 18 months of inaction is unacceptable.
A full inquest into Alice Webb’s death is scheduled for autumn at Gloucestershire Coroner’s Court. Meanwhile, campaigners nationwide continue to press for tighter regulation of cosmetic procedures and calls to outlaw dangerous practices.
Responding to the outcry, the Department of Health and Social Care confirmed it plans to ensure only qualified healthcare professionals perform high-risk procedures like liquid BBLs. A spokeswoman expressed sympathies to Alice’s family and emphasized the Government’s commitment to cracking down on “cosmetic cowboys” offering unsafe treatments. The public is advised to verify qualifications and insurance before undergoing cosmetic procedures and to be cautious of suspiciously low prices.