The family of Alice Webb, a 33-year-old mother of five who died following a Brazilian butt lift (BBL) procedure, has written to the newly appointed Health Secretary, James Murray, calling for urgent government action to introduce “Alice’s Law” — legislation aimed at better regulating the cosmetic surgery industry.
Alice Webb passed away in September 2024 after undergoing the BBL at a salon in Gloucester, performed by Jordan Parke, known as the “British Lip King.” After falling seriously ill, she was admitted to Gloucestershire Royal Hospital, where she later died. A criminal investigation was launched, and two individuals, including Parke, faced charges; however, Parke died in February this year before the case proceeded.
Following this devastating loss, Alice’s sister April Palmer and former partner Ben Kingscote have publicly appealed to the government to strengthen regulation and impose restrictions on high-risk cosmetic procedures, particularly liquid BBLs, which should be limited exclusively to qualified surgeons.
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“Alice’s Law is crucial to prevent further avoidable harm,” said Palmer. “Had government action been taken when first warned, Alice might still be with us today. Every month of delay puts more lives at risk.”
Kingscote added that he has also contacted his local MP to emphasize the urgency of banning unsafe procedures performed by unqualified practitioners. He criticized previous government inaction despite repeated warnings from campaign groups like Save Face, which have advocated for banning liquid BBLs for years.
The emotional toll on the family has been profound. Kingscote shared, “Our daughter is growing up without her mum—missing milestone moments like prom and learning to drive without her there. No family should endure this pain.”
The case is set for a full inquest later this year. Meanwhile, campaigners continue to press for stricter beauty industry regulation and bans on dangerous cosmetic treatments.
In response, the Department of Health and Social Care has announced plans to restrict BBLs and other high-risk procedures to qualified health professionals only. A spokesperson stated, “We sympathize deeply with Alice’s family and others affected by unsafe cosmetic practices. We are committed to cracking down on cosmetic ‘cowboys’ and ensuring patient safety.”
Prospective cosmetic patients are urged to verify providers’ qualifications and insurance, and to avoid suspiciously cheap treatments.