As the second week of the newest season of The Great British Bake Off aired on Channel 4, many dedicated fans found themselves underwhelmed. Longtime viewers took to social media to share a recurring complaint: this year’s show isn’t living up to the standards set by earlier seasons. Some expressed that the challenges and overall excitement felt lackluster, leaving them questioning if the magic of the beloved baking competition is fading. Despite the show’s continued popularity, this wave of disappointment suggests that the program may need to rethink its approach to keep its audience engaged and eager for each episode.