Gloucester Rugby’s Chief Executive Officer, Alex Brown, has confirmed ongoing talks about potential new investment in the club. Speaking during an interview with BBC Radio Gloucestershire, Brown acknowledged interest from investors but stressed that details of any parties involved would remain confidential at this stage.
The club recently filed its latest accounts with Companies House, revealing a significant increase in losses from £500,000 to £2.9 million-a rise of 464 per cent. Despite these challenges, the accounts highlight a “material uncertainty” about the club’s future funding. However, majority owner Martin St Quinton has pledged to provide necessary financial support at least until 2027.
“There is interest in Gloucester Rugby but our shareholders and board are very sensitive to who that investment might be,” Brown said. He added, “I wouldn’t be worried. This is a good thing. There is a huge amount of interest in Premiership Rugby at the moment, and rightly so. The growth statistics are really positive, and that’s down to the product. The product is now really compelling and a great watch.”
READ MORE: Future of Cheltenham Wetherspoon Pub in Question as Building is Listed for Sale
READ MORE: Countryfile’s Matt Baker Reflects on Blue Peter Days and Looks Ahead with New Projects
Brown emphasised the overall growth of Premiership Rugby, noting increased sponsorship and ticket sales despite Gloucester’s disappointing season. He pointed to recent investments in other clubs-Newcastle by Red Bull, Bath by Dyson, and Exeter by Black Knight-as evidence of the league’s promising trajectory. “When I say to you there is interest, there is interest in Gloucester Rugby as well, of course. But our shareholders and board are very sensitive to who that investor might be, it has to be right for the club and its future. We’ll take every opportunity that comes up, and there are talks going on about further investment.”
This summer also saw the successful return of concerts at Kingsholm Stadium. Brown reflected on the events, saying, “It was wonderful, wasn’t it? I really enjoyed seeing Tom back, and the whole weekend was a great success. Over 20,000 people came into Kingsholm during a period where rugby stops and we need to do things differently. I was delighted with the result of the concerts that weekend, and we’ll continue to do them. We’ve started now, so let’s continue.”
He explained the practical limitations of hosting multiple events due to the stadium pitch being used for training, but praised the concerts' positive impact on both the club and the city. “It’s nice to have something back in Gloucester that people can put in their diaries and say, ‘The summer concerts are this weekend.’ It brings new people into the ground who have perhaps never been before.”
On the sporting front, the 2025/26 season proved challenging for Gloucester Rugby. After finishing fifth in 2024/25, the team dropped to eighth place with only five wins from 18 matches, and failed to progress beyond the group stages in both the Premiership Rugby Cup and the Champions Cup.
In response, the club has revamped its coaching structure, bringing in new personnel including Chris Boyd, Rob Burgess, Joel Tomkins, Brett Deacon, and Ryan Bower. George Skivington has transitioned from director of rugby to head coach.
Brown candidly described the previous season as “frustrating,” acknowledging a rocky start marked by injuries and player availability issues. “A lot of people who were available the previous season weren’t available, and we had some changes as well. That led to a really poor start for us domestically. Then we looked at trying to improve things and accelerate our plans to really enhance the coaching team.”
He expressed optimism about the club’s current trajectory: “Where we’ve landed, I couldn’t be happier, actually. When you look at the calibre of individuals we’ve brought in, it’s really strong… You can already sense that feeling of heightened professionalism and a heightened edge. It’s exciting.”
Reflecting on the previous season’s highlights, Brown cited a strong performance in a narrow loss away at Northampton, the reigning champions. “Making Kingsholm a difficult place to play has definitely become the narrative.”
Looking ahead, Brown is clear about the club’s ambitions. “We want to become title holders; we want to be the ones lifting that Premiership title at the end of the season. The level of competition is really there on very fine margins. So I wouldn’t worry. There are prospects for the future, for sure, but we’ve just got to concentrate on what’s in front of us: a new group of players and a great new coaching team.”
He underlined the importance of fan engagement and team fitness: “We’re going to really double down on our fans, the focus for this year is to really start listening to them. But let’s forget last season and move on. We’ve got to get a fit and healthy squad on the field, and if we can do that, we’ve got as good a starting 15 as any in the Premiership.”