Ricky Naylor, a father of twins from Gloucester, is celebrating a life-changing prize after winning £850,000 tax-free in an online prize draw organized by the UK’s Elite Competitions. Although he narrowly missed out on the grand prize valued at over £1.3 million, Ricky couldn’t be more thrilled with his winnings.
The prize package included a stunning luxury home in Lytham and a sleek Bentley Bentayga. Rather than taking the grand prize, Ricky opted for the substantial cash alternative. On Saturday, May 3, he visited the property with his sons, while his wife and other family members joined remotely via FaceTime as he made his decision.
“This win is going to change everything for my family,” Ricky shared. “After years of renting, we finally have the means to buy our own home and build lasting memories.”
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In a dramatic twist, Ricky missed out on an additional £175,000 bonus because he had not purchased the optional Bonus Ball feature in the draw — a choice that proved costly. Elite Competitions highlighted this as a key lesson in maximizing chances when entering their contests.
Alex Beckett, CEO of Elite Competitions, said, “Stories like Ricky’s demonstrate the impact we strive to create. Our mission is to offer everyday people extraordinary opportunities to transform their lives.”
Following this success, Elite Competitions has launched a new high-value property contest, inviting more participants to try their luck for luxury prizes and cash rewards.