Popular bakery chain GAIL’s has confirmed it will open its first store in Gloucestershire on July 17. The new location will be situated on Cheltenham’s Promenade, right next to Charles Tyrwhitt, the men’s clothing retailer. Fans can already spot GAIL’s branding above the doorway at 100 Promenade as preparations move ahead for the grand opening.
The announcement has generated a buzz on social media, with many pastry enthusiasts praising the news as “amazing” and “music to my ears.” However, some Cheltenham residents have encouraged people to support local independent cafés instead, sharing recommendations for ten local spots to try around town.
GAIL’s arrival marks one of several new business openings expected in Cheltenham this summer, contributing to the town’s evolving retail and dining scene.