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‘Forever a Cherry and White’ Gloucester Rugby Legend Nick Broady Dies

Gloucester Rugby has announced with deep sadness the passing of Nick Broady, former Chair of the Gloucester Rugby Charitable Foundation and a lifelong supporter of the club.

Nick’s roots ran deep in Gloucester, having been born and raised in Matson and Tredworth. A devoted Gloucester Rugby fan and Kingsholm box holder for over 30 years, his passion for the Cherry and Whites was unwavering.

Beyond rugby, Nick was a successful entrepreneur, serving as Managing Director of the Avenue Group, a prestigious vehicle dealership based in Gloucester. Yet it was his extraordinary commitment to charitable causes that truly defined his legacy.

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As Chair of the Pied Piper Appeal, a children’s charity, Nick led a remarkable 2023 fundraising campaign that raised over £500,000. This vital funding enabled the provision of specialised psychological support for families affected by childhood cancer, among many other essential services.

In 2023, Nick was appointed Chair of the Gloucester Rugby Charitable Foundation, where he spearheaded important initiatives that significantly expanded the Foundation’s impact and funding year on year.

Most poignantly, Nick took on this role following the establishment of the 4ED fundraising initiative supporting families touched by Motor Neurone Disease (MND). Less than a year later, Nick himself was diagnosed with the condition.

Despite the devastating diagnosis, Nick’s generosity and dedication remained steadfast. He continued to fulfill his duties, championing the Foundation’s work and supporting the 4ED community until the effects of MND forced him to step down just a month ago.

His charitable contributions were recognised earlier this year, when the University of Gloucestershire awarded him an Honorary Fellowship for his exceptional commitment to philanthropy across the region.

Gloucester Rugby Chairman and Owner Martin St Quinton said, “Nick was one of life’s truly good people, and his passing leaves a profound void. He was kind, selfless, and dedicated to improving the lives of those around him. Even in the face of his own illness, he never wavered in his mission to help others.”

Martin added, “MND is a cruel and indiscriminate disease. Nick’s battle—and loss—hits close to home, reinforcing the urgent need to raise awareness and support for those affected while striving for a cure.”

The club concluded their tribute: “Nick will be deeply missed by everyone at Gloucester Rugby, the Charitable Foundation, and all whose lives he touched. Our thoughts are with Nick and Millie’s family and friends. Thank you, Nick. Forever a Cherry and White.”

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