Broadway, a picturesque village nestled in Worcestershire and often hailed as the ‘Jewel of the Cotswolds,’ has captured hearts online for its enchanting, fairytale-like atmosphere. Visitors describe it as a scene straight out of a Christmas storybook, especially when its golden stone cottages are illuminated by festive lights during the holiday season.
Travel blogger Natalie Kathryn (@Natalia_kathryn) shared a viral TikTok video showcasing Broadway’s charming streets aglow with twinkling lights. She captured the village’s cosy appeal perfectly: “Broadway Village, in the Cotswolds, looks like a fairytale at the best of times… but when the Christmas lights switch on, it becomes pure magic.” Her post quickly gained traction, surpassing 25,000 views and nearly 2,000 likes.
Social media users eagerly engaged with the post, sharing their excitement and plans to visit. Comments ranged from heartfelt admiration — “So cute!! I’ve always wanted to go to Broadway” — to locals offering helpful tips, such as visiting on a regular weekday to avoid busy shopping nights. Several visitors described the experience of seeing the Christmas lights switch-on as genuinely magical, with one describing it as a moment unlike any other.
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Broadway’s main high street also earns rave reviews for its charm and authenticity. Visitors on TripAdvisor call it “one of the finest streets in the country” and praise its quaint cafes, pubs, restaurants, and little shops — all contributing to a quintessentially English experience. Many recommend visiting in December, when the fairy lights and decorated Christmas trees create a truly magical dusk.
Located just two hours from central London, Broadway lies beneath Fish Hill on the western Cotswold escarpment, close to the Gloucestershire border. Its central position also makes it easily accessible from Stratford, Warwick, Cheltenham, Oxford, and Bath. The village welcomes travellers year-round, but its festive late-night shopping evenings add an extra sparkle to the season.
This year’s Broadway Late Night Christmas Shopping events are slated for Friday 28th November and Friday 5th December 2025, from 4.30 to 8.30 pm. Visitors can expect a festive atmosphere filled with beautiful Christmas lights, music, mulled wine, seasonal food, and an array of great shops and eateries. Families will especially enjoy visits from reindeer and Father Christmas, making it an unforgettable holiday experience.
Whether you’re planning your first trip or returning for the seasonal magic, Broadway village offers a unique blend of timeless charm and festive enchantment that truly lives up to its fairytale reputation.