Stroud, a distinctive town nestled in the heart of the Cotswolds, has once again been named one of the best places to live in the UK for 2026 by The Sunday Times. Locals are proud, with many saying, “I couldn’t think of anywhere else in the UK that I would rather live.”
Though Malmesbury in Wiltshire topped the list overall, Stroud stands out as the only Gloucestershire location featured and one of eight South-West towns recognised by the guide. This isn’t Stroud’s first time in the spotlight—the town was crowned the best place to live nationwide in 2021, prevailing over 77 other destinations.
Stroud’s appeal lies not just in its picturesque stone buildings and sweeping views over Rodborough Common but also in its vibrant and distinctive spirit. Unlike the stereotypical “posh” vibe often associated with the Cotswolds, Stroud boasts a friendly, gritty edge and a thriving independent scene. The award-winning weekly farmers' market draws crowds every Saturday, and the recently revamped Five Valleys Shopping Centre offers a lively food court alongside popular high street brands.
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Local entrepreneurs like Clare Honeyfield, founder of Stroud’s Farmers’ Market and Made In Stroud gift shop, describe the town as “really cool” and “revolutionary.” Clare emphasises the town’s welcoming nature and abundant activities, making Stroud an energetic hub where creativity and community thrive.
Stroud’s independent shops add to its unique flavour. From the eclectic bohemian styles at Intrigue of Stroud to the whimsical ceramics at Fortune Faeries, the town centre is a treasure trove for unique finds. Richard Grosvenor, owner of Celtic Jewellery, appreciates how the town’s affordability supports independent businesses, highlighting the importance of Saturday market day for foot traffic. While Richard points out that weekends buzz with energy, weekdays can feel quieter, and he believes Stroud could benefit from better tourism promotion to attract more visitors and support local businesses.
The town’s strong sense of community is echoed by food vendor Jack Spooner of The Burger Bar, who praises the friendliness and camaraderie among local traders. Will Fox, a lifelong resident, marvels at Stroud’s natural beauty and tolerance. Yet, he voices some concerns about rising property prices and a shifting demographic, worried that the town might become less affordable and too polished as it gains popularity.
Despite these challenges, Stroud remains an affordable and inviting place in the Cotswolds, with average house prices below the regional norm and rental rates competitive. As The Sunday Times places it in the spotlight once more, Stroud’s blend of scenic charm, vibrant culture, and independent spirit makes it a compelling destination to live, work, and explore.