Stroud, nestled in the heart of the Cotswolds, has once again been recognized as one of the best places to live in the UK for 2026, according to The Sunday Times’ Best Places To Live guide. While Malmesbury in Wiltshire claimed the top overall spot, Stroud stood out as the only Gloucestershire town on the list, highlighting its unique appeal.
Locals are thrilled by the accolade, with many expressing that they couldn’t imagine living anywhere else in the UK. Known for its ‘quirky’ charm, Stroud combines traditional Cotswolds beauty with a lively, independent spirit that sets it apart from the more polished image of the region.
The town boasts a vibrant weekly farmers’ market renowned for its award-winning stalls and a revamped shopping centre bustling with artisan food vendors. Strolling down Stroud’s high street, you’ll find charming stone buildings, old-style street lanterns, and expansive views over Rodborough Common — a picturesque spot indicative of Stroud’s perfect blend of nature and community.
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Stroud’s distinctive character lies not only in its scenic surroundings but also in its vibrant culture and ‘gritty edge,’ which residents say make it feel uniquely welcoming and unpretentious. Clare Honeyfield, who launched the Stroud Farmers' Market in 1999 and later opened Made In Stroud, an independent artisanal gift shop, describes the town as “really cool” and “friendly,” with a revolutionary spirit and endless opportunities to get involved.
Independence is a theme throughout Stroud’s town centre, where shops like Made In Stroud, Intrigue of Stroud, and Fortune Faeries—an enchanting boutique selling handmade ceramics—continue to thrive alongside well-known chains like Costa Coffee and Greggs. For Richard Grosvenor, owner of Celtic Jewellery, the town’s eclectic and alternative vibe was a key reason for relocating his business from Wales in 2013.
Despite its charms, Richard notes that Stroud can feel quiet on weekdays and could benefit from greater tourism promotion. The loss of a dedicated tourist information centre has left visitors without a convenient resource for exploring the area’s attractions, which include stunning countryside and local cultural gems. Increasing tourism could help boost footfall and support local businesses year-round.
At the bustling Five Valleys Shopping Centre, a £17 million renovation has breathed new life into the town’s retail landscape. The shopping centre hosts popular brands alongside a lively food court offering diverse artisan cuisine, a favorite lunchtime destination for locals. Jack Spooner, who runs The Burger Bar within the market, praises the town’s strong sense of community and friendly atmosphere, contrasting it with less welcoming experiences in nearby towns.
Will Fox, who grew up in Stroud and has lived in several major cities, highlights the town’s beauty and tolerance but expresses concerns about rising housing prices and a shifting demographic. With average house prices currently at £333,000 and rental rates increasing, affordability is becoming a challenge for some longtime residents.
Nevertheless, Stroud remains an ideal town to visit or live in, offering a vibrant community, stunning landscapes, and a wealth of independent shops and cultural experiences. As it gains further recognition, Stroud is poised to maintain its unique character while welcoming new residents and visitors alike.