INEOS Hygienics has unveiled its latest fragrance range, Sea Salt + Blue Lotus, as part of its Skin Science portfolio. This new fragrance will be exclusively available at Boots stores nationwide and Boots Online starting April 14th. Alongside the Sea Salt + Blue Lotus fragrance, an array of Skin Science fragrances will also be introduced on the same day.
The Sea Salt + Blue Lotus fragrance is crafted to deliver a stress-relieving experience. Featuring Sea Salt for hydration and skin protection, and Blue Lotus flower for its calming and invigorating properties, this fragrance is designed to offer holistic well-being benefits.
Expanding across INEOS’ Skin Science personal care products, the Sea Salt + Blue Lotus fragrance will be integrated into body wash, hand wash, and three unique antiperspirant deodorant variants.
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For the antiperspirant deodorants, consumers can choose from aerosol, refillable roll-on, and innovative mist formats. Notably, the refillable roll-on can be replenished up to 1,000 times through compatible refill cartridges, resulting in 50% less plastic consumption. The mist format stands out with its 10x more product and extended longevity compared to standard antiperspirant deodorants.
Moreover, the entire range is sustainably plant-powered and cruelty-free, aligning with environmental and ethical considerations.