As the warmer weather hits the UK, and summer approaches, Brits are on the lookout for new places to visit. A rising trend is the popularity of British farm shops, offering fresh local produce and charming gifts. Viral sensations like Jeremy Clarkson’s Diddly Squat Farm Shop and Cheshire’s Hollies Farm Shop are drawing crowds, with TikTok users eager to enjoy the outdoors.
Google searches for ‘farm shop near us’ have surged by 175% over the past year, with over 11,000 searches in the past month. Meanwhile, searches for the ‘best farm shops’ have risen by 20% in the past week alone, indicating the trend’s momentum.
According to car rental experts at SIXT, the best farm shops in the UK include Gloucestershire’s M5 services, ranking fifth, and Jeremy Clarkson’s Diddly Squat Farm Shop, placing second. The latter has become a viral sensation, with over 3.7k TikTok videos using #diddlysquatfarmshop.
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Daylesford Farm Shop took the fourth-place spot, with searches for it soaring 120% in the past month in the UK. Gloucester Services, unlike a traditional farm shop, is a perfect pit stop for roadside snacks, drawing over 3k searches in the past month and 300 TikTok videos.