Adam Henson, the longtime host of BBC’s Countryfile and farmer at the 50-acre Cotswold Farm Park, has opened up about how he is perceived within the farming community—drawing a playful comparison to fellow celebrity farmer Jeremy Clarkson. Clarkson, who owns Diddly Squat Farm in the Cotswolds, only began working the land himself in 2019 despite having owned the farm since 2008. His farming journey is showcased in the Amazon Prime series Clarkson’s Farm.
During a recent episode of The FarmED Podcast, host Alex Dye asked Adam if he thinks farmers see him as a “Marmite” figure—someone people either love or hate. Adam agreed that he does have a Marmite-like reputation, though “probably not as Marmite as Jeremy Clarkson.”
He explained that as a presenter on Countryfile, a show covering a broad range of countryside topics rather than purely farming issues, some farmers get frustrated. They feel the show doesn’t focus enough on the challenges and realities of farming—such as technology, finance, and the struggles farmers face—or sufficiently champion British agriculture.
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At the same time, Adam acknowledged that many viewers appreciate what the programme offers. He emphasized that Countryfile aims to attract a broad audience and generate strong viewing figures for the BBC. The show’s focus isn’t to serve as a farming advocacy platform, but to entertain and inform the wider public.
Separately, Adam recently shared his excitement about a rare new arrival at his farm. In December 2025, writing in BBC Countryfile Magazine, he revealed that his beloved Suffolk Punch mare, Lexy—a favorite among visitors—is pregnant and due to give birth in May. The Suffolk Punch breed, along with other British heavy horses, is critically endangered, making this a hopeful moment for conservation efforts. Adam’s main priority is a smooth birth and a healthy foal.
Fans can catch Adam on BBC One’s Countryfile tonight (Sunday, January 25) from 6pm to 7pm.