Wotton British Takeaway, a well-known fish and chip shop located on the high street in Wotton-under-Edge, has temporarily removed cod from its menu due to recent rises in the cost of the fish. The shop has reassured customers that it hopes this change is only a short-term measure.
In a message to customers, the takeaway explained: “Unfortunately, we’ve been hit with another increase in the price of cod. Rather than passing that extra cost on to our customers, we’ve made the decision to temporarily remove cod from our menu. For the time being, we’ll be serving haddock only. We know cod is a firm favourite for many of you, so we’re sorry for any disappointment. We hope this is only temporary, and we’ll continue doing everything we can to keep our prices fair without compromising on quality. Thank you, as always, for your understanding and continued support.”
This development comes just months after the chippy increased the price of a portion of cod to £11.50 in April. At that time, the business noted that the cost of cod had tripled compared to a few years ago and described the price rises as “relentless”.
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Currently, a portion of haddock and plaice each costs £12.60, while scampi is priced at £10. Chips start from £4.30 for a regular-sized serving suitable for up to two people.
Recent figures from Seafish, an organisation supporting the seafood sector, revealed in June that the average price in the UK for cod and chips has risen to £11.41. Meanwhile, haddock and chips now cost around £10.29 on average.
Fish and chip shop owners across the country have been feeling the impact of increasing expenses for fish, potatoes, cooking oil, and energy. Many businesses are responding by diversifying their menus to include items such as kebabs, pizzas, or masala fish, or by reducing options to improve operational efficiency, according to the Seafish report.
Jennifer Robson, the author of the report, said: “Our report confirms that fish and chips is very much alive and kicking in the UK – it remains one of the nation’s most iconic and recognisable meals, enjoyed by millions of people every year. We embarked on this research to better understand a sector that plays a very important role in local economies and communities across the UK and provides a vital route through which consumers can enjoy seafood. Fish and chip shops also play an important role in connecting the public with a wide range of seafood beyond the traditional cod and haddock – for example lesser-known species such as plaice, skate and pollock, that can offer excellent eating quality and greater choice.”
Despite the temporary removal of cod, Wotton British Takeaway has continued to receive strong support from loyal customers. One customer commented, “Haddock it is then! Thank you for thinking of us, that’s a ‘reel’ good decision.” Another said, “Haddock tastes better, in my opinion. Good move.”