The Cheltenham Civic Society has voiced significant concerns regarding the new pergola structure being erected outside the Julian Dunkerton-owned No 131 Hotel and restaurant on Promenade. The society alleges that the currently constructed pergola differs substantially from the approved plans granted by the council.
In a statement, the society noted: “We have examined the structure against the approved drawings and identified several significant differences.” Furthermore, they claim that work on the pergola began at least four weeks before the discharge of conditions linked to the original planning permission.
These assertions, if accurate, could indicate serious breaches of both the planning permission and listed building consent, raising broader questions about adherence to planning regulations in this sensitive heritage area.
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While the society acknowledges that planning permission exists for a permanent structure at the site, they emphasised that permission to build does not equate to permission to construct anything other than that which has been approved. They called upon the council to enforce compliance diligently, especially given the location’s notable heritage value.
Cheltenham Borough Council, which approved the pergola plans last year, confirmed it is currently reviewing the construction work undertaken so far. A council spokesperson said: “As the local planning authority, we have a responsibility to ensure that developments follow approved plans and conditions. We are aware of concerns regarding works at 131, The Promenade, and are reviewing these in line with the planning consent.”
The controversy follows previous disputes involving Mr Dunkerton, CEO of global clothing brand Superdry, who faced criticism for leaving worn marquees outside the hotel despite council orders for their removal. These marquees were described by local groups as “tatty tents” and were said to detract from nearby Grade II* listed buildings.
After prolonged discussions, Mr Dunkerton secured approval in February 2025 for metal-framed pergolas featuring retractable roofs as a replacement outdoor dining area.
Work has now commenced on the first pergola, located at the Promenade’s upper end opposite the Queens Hotel. The structure is white with a retractable fabric roof designed to be opened on sunny days.
A spokeswoman for No 131 stated that while the sides of the pergola have yet to be finalised, any additions would be removable. The hotel aims to complete the entire project by the end of October, with the left side of the structure scheduled to be finished by 23 August, ready for furnishing, and the extension over the Terrace restaurant to begin on 2 September.
No direct comment was made by No 131 in response to the civic society’s concerns, but the hotel affirmed its intention to proceed with the development as planned.