Plans to convert Cheltenham’s iconic Municipal Offices into a luxury spa hotel have been warmly welcomed by the Civic Society, which champions the preservation of the town’s architectural and historical heritage. The proposed redevelopment of this grade II* listed building, long home to Cheltenham Borough Council, promises substantial long-term benefits for the community.
Since going on the market late last year, the Municipal Offices has attracted strong interest, culminating last week in the announcement of a preferred bid by Almiranta Capital Ltd. Under a three-month exclusivity and due diligence period, the developer proposes transforming the landmark into an upscale hotel featuring 125 rooms, a spa, and versatile event, banqueting, and conference facilities. This ambitious vision aims to create a destination appealing to both locals and visitors, blending business, culture, adventure, and relaxation.
Andrew Booton, Chair of the Cheltenham Civic Society, remarked on the building’s inherent charm, saying it already “looks like a classy hotel.” He emphasized the potential for this development to inject new vitality into the heart of Cheltenham’s Promenade.
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“It is encouraging that the council’s Municipal Offices may find a viable future as an upmarket hotel,” Booton explained. “Cheltenham has lacked significant growth in luxury hotel accommodation for decades; past developments have mostly involved upgrading existing properties. Introducing a prestigious hotel here could dramatically enhance the town centre’s appeal.”
However, Booton also urged caution, highlighting previous delays with other redevelopment projects, notably the Cavendish House, where talks have dragged on for over four years without a planning application. He warned of the risk that both buildings might sit vacant simultaneously, which could harm the Promenade’s overall vitality.
Despite these concerns, the long-term payoff from the hotel project could be considerable. Beyond boosting local business and footfall, the sale could raise upwards of £20 million for Cheltenham Borough Council, funds that might support its own relocation and invest in further improvements across the town centre. These outcomes, however, may hinge on the evolving structure of Gloucestershire’s local government, including possible unitary authority reorganizations.
The Civic Society looks forward to collaborating with the developer during the coming months and remains committed to supporting initiatives that balance preservation with innovative growth, aiming to ensure the Promenade continues to thrive for residents and visitors alike.