Cineworld’s Cheltenham location is considering a significant change following the closure of its Screening Rooms and VIP cinema areas on the ground floor. After struggling to maintain the VIP service, the company is now looking to transform this space into a golf simulation facility. This planned change of use reflects a strategic move to adapt to shifting consumer preferences and diversify the entertainment options available to local visitors. The new venture aims to provide an innovative recreational experience, combining technology with popular sports entertainment, potentially attracting a wider audience to the venue.