Cheltenham’s cherished soft play centre, The Play Farm, is closing its doors this Sunday, November 9th, marking the end of a heartfelt chapter for the local community. Located in The Brewery Quarter, The Play Farm has been a favorite destination for families and children for over a decade, creating countless joyful memories.
The management team shared a deeply emotional farewell message on their Facebook page, expressing gratitude to the families who have supported them over the past 13 years, including eight years under the current ownership. “It has been the experience of a lifetime to bring so much excitement to Cheltenham’s little ones,” the message read. They reflected on the thousands of young visitors who had their first soft play experience at the centre, along with hosting numerous birthday celebrations filled with laughter and cake.
Although closing is bittersweet, the team expressed pride in their journey despite the challenges of running a small business. “We have not always got it right, but we have tried our best,” they said. The Play Farm will now transition to new owners, who plan to temporarily close the venue for several weeks before reopening with a refreshed brand and exciting new ideas, ensuring the space continues to bring joy to future generations of children in Cheltenham.
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Customers with existing bookings are being fully refunded, and the team encouraged families to visit before the final closing day to say their goodbyes. Social media has been awash with nostalgia, with many parents sharing their fondest memories—from birthday parties to rainy-day play dates—and expressing sadness at the closure, while welcoming the new chapter ahead.
One parent reminisced, “I took my daughter here when it first opened—she’s 19 now. Sad to see it close but glad it will continue under new management.” Others praised the inclusive menu options and friendly staff, highlighting how The Play Farm was more than just a play centre, but a community hub where families could relax and children could thrive.
As the curtain falls on this beloved venue’s current era, the promise of a fresh start offers hope that The Play Farm’s legacy will live on in Cheltenham for many years to come.