Darren McClure has submitted a premises licence application on behalf of Social Eats Events for the Cheltenham Tribute Festival, scheduled to take place at The Helifield, Cheltenham Racecourse, Evesham Road, Cheltenham GL50 4SH. The event is planned as a one-day outdoor festival on Saturday, 29 August 2026.
The application requests permission to supply alcohol and provide live and recorded music as well as dancing from 12pm to 10pm, under the Licensing Act 2003. While the application outlines the event’s overall timeframe, it does not disclose details such as audience capacity or the specific site layout.
The public has the opportunity to inspect the application at Cheltenham Borough Council offices, Monday to Friday, 9am to 5pm. Queries can be directed via email to [email protected]. Members of the public who have concerns or may be affected by the event are encouraged to submit written representations to the council’s Licensing Team by 8 June 2026. Representations must relate to key licensing objectives: preventing crime and disorder, ensuring public safety, preventing public nuisance, and protecting children from harm.
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If approved, the licence will authorize the sale of alcohol and the playing of amplified music and dance activities during the event hours. Residents and local businesses near Evesham Road and Cheltenham Racecourse should be aware of potential increases in foot traffic, noise levels, and vehicle activity on the day of the festival. The application notice does not specify any event management strategies such as security measures, stewarding, sound control, or traffic management plans.
No information is provided regarding road closures or traffic changes on the A435 Evesham Road or within the racecourse grounds. For any updates or further details, interested parties should consult the licensing file maintained by Cheltenham Borough Council.
It is important to note that making a false statement in a licensing application is a criminal offence, punishable by an unlimited fine upon summary conviction.