Cheltenham Town has officially unveiled their new home kit for the 2026/27 season, marking the start of their partnership with German sportswear giant adidas. This change ends a 29-year association with Italian brand Errea, a relationship initiated by manager Steve Cotterill before the 1997/98 campaign during his first spell at the club.
The redesigned kit proudly features the club’s traditional red and white stripes, complemented by crisp white shorts, and bears the Mira Showers sponsorship logo. The launch coincides with Cotterill’s return to full-time management at Cheltenham, where he is once again shaping the team’s identity both on and off the pitch.
Players are set to return for pre-season training on July 1, with a subsequent week-long training camp scheduled in Spain starting July 4. Their pre-season preparations include a friendly match away at Slimbridge AFC on July 14.
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Manager Steve Cotterill has already secured midfield signings Charlie McCann and Jordan Shipley, with more additions anticipated ahead of the season’s kickoff.
Cheltenham’s competitive fixtures include a Carabao Cup first-round home draw against Championship side Charlton Athletic on August 8. Additionally, in the upcoming EFL Trophy group stage, Cheltenham will face Oxford United, Exeter City, and Tottenham Hotspur Under-21s starting in early September.
Fans can purchase the new kit through the club’s official channels as excitement builds for the new season under the fresh adidas banner.