Cheltenham Town have officially unveiled their new home kit for the 2026/27 season, marking the club’s first partnership with adidas after 29 years sporting Errea kits.
The new design, sponsored by Mira Showers, features classic red and white stripes complemented by crisp white shorts, merging tradition with modern style. This shift to the German sportswear giant comes as a significant change for the Robins, who had enjoyed a long-standing relationship with Italian brand Errea since the late 1990s.
Steve Cotterill, who originally introduced Errea kits during his initial tenure as manager in 1997/98, now oversees this fresh era in his second spell leading the club. With the upcoming season on the horizon, this new kit symbolizes both continuity and renewal.
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The squad will return to pre-season training on July 1, followed by a training camp in Spain starting July 4. Cheltenham’s first friendly match of the summer is scheduled against Slimbridge AFC on July 14.
Transfer activity has already seen the arrival of midfielders Charlie McCann and Jordan Shipley, with more signings anticipated. Fans eager to support the Robins in their new adidas apparel can purchase the kit through the club’s official channels.
Looking ahead, Cheltenham Town have drawn Championship side Charlton Athletic at home in the first round of the Carabao Cup, set for August 8. Additionally, they will compete in the EFL Trophy group stage alongside Oxford United, Exeter City, and Tottenham Hotspur Under-21s, kicking off in September.
With a fresh kit, renewed energy, and a familiar leader at the helm, Cheltenham Town aims to build momentum and excitement for the season ahead.