Cheltenham Town have officially introduced their new Adidas third kit as they prepare for the club’s 20th season in League Two. This announcement follows the earlier reveals of the 2026/27 home and away kits, with the home colours featuring traditional red and white, unveiled on 26 June, and the away kit in blue and yellow, released on 30 June.
Completing the collection, the third kit boasts a distinctive black and gold colour scheme, offering a fresh and striking alternative for supporters and players alike. This season marks a significant change for Cheltenham, who have switched their kit supplier to Adidas after many years with Errea, dating back to 1997. The club’s manager, Steve Cotterill, played a key role in influencing the designs, ensuring they reflect both tradition and modern style.
The new third kit was proudly modelled by key figures including midfielder Charlie McCann, club captain James Wilson, and Emily Owen, captain of Cheltenham Town Women’s team. Their involvement highlights the unity across the club’s men’s and women’s squads as they head into a pivotal season.
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Cheltenham Town’s first League Two match wearing their new kits will be at home against Rotherham United, kicking off at 3 pm on Saturday. Meanwhile, the women’s team are set to face Real Bedford in the FA Women’s National League Southern Premier Division at Kayte Lane on Sunday, with a 2 pm kick-off.