For the first time ever, Panini and the English Football League (EFL) have teamed up to create a comprehensive sticker collection highlighting players from all 72 clubs across the Championship, League One, and League Two divisions.
The launch event, held at Manchester’s National Football Museum, celebrated the milestone with appearances from current and former EFL stars. Attendees included prolific Doncaster Rovers striker Billy Sharp, Chesterfield’s Will Grigg, Blackburn Rovers captain Todd Cantwell, and notable legends Curtis Davies, Clinton Morrison, and Adebayo Akinfenwa, who shared memorable anecdotes about their careers and the joy of Panini collecting.
This expansive collection boasts over 788 stickers featuring detailed stats, vibrant shiny crests, captain portraits, fabric kit stickers, and exclusive ‘Elite’ and ‘Key Player’ editions. Marking Panini’s first EFL sticker release in nearly two decades, it is stocked in 8,500 retail locations nationwide.
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Fans eager to start their sticker journey can purchase the EFL starter pack, which includes a collectible album and five sticker packets. Katie Gritt, Panini’s Head of Sport Marketing, emphasized the significance of this collection, noting how it brings fans closer to the players and clubs they cherish, while adding excitement to matchday experiences across all divisions.
Ben Wright, Chief Commercial Officer at the EFL, highlighted the collection’s celebration of football passion, memories, and unity. He noted that the album honors both legendary figures and present-day heroes, providing an opportunity for fans to rekindle nostalgia and create new shared moments.
The Panini EFL Official Sticker Collection 25/26 is now available nationwide at major supermarkets and independent retailers near EFL club venues, offering fans a chance to capture the spirit of EFL football in one iconic collection.