Cheltenham Borough Council has announced stronger licensing regulations for strip clubs, reflecting significant local opposition to such venues in the spa town. This move updates the sexual entertainment venue (SEV) policy originally established in 2020.
The revised policy designates a permitted area where SEVs can operate without a limit on numbers, but with tighter controls overall. Notably, the council maintains a neutral stance on the morality of sexual entertainment, acknowledging Parliament’s legalization of sex establishments.
Council Leader Rowena Hay (LD, Oakley) addressed the full council on June 22, describing the licensing of SEVs as a “very challenging matter.” She emphasized the council’s preference for comprehensive regulation over allowing these venues to operate under the infrequency exemption, which often leads to unlicensed and unregulated activity and compromises public safety.
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“It is the responsibility of local authorities to find a pragmatic way forward,” Hay stated.
Councillor Victoria Atherstone (LD, St Peter’s) highlighted that Cheltenham’s popular festivals make it an attractive location for SEVs. While the law permits a complete ban on SEVs, she pointed out that this would result in venues operating without licences, increasing the risk of “all horrors” occurring.
She voiced her full support for the proposed policy changes, calling it “the strongest, safest policy we could put forward at this time.”
The recent public consultation revealed strong opposition to SEVs, with many urging for zero tolerance of such venues in Cheltenham. Concerns were also raised about the potential damage SEVs could cause to Cheltenham’s reputation as a cultural and family-friendly destination.
The council voted to adopt the tougher policy with a focus on equality and the protection of sensitive areas such as certain buildings or neighborhoods. Licensing decisions will now be made on a case-by-case basis, taking into account proximity to sensitive premises, the presence of other licensed venues, and any relevant complaints history.
Additional factors under consideration include existing planning or regeneration strategies for the area and whether any changes to licensing would affect the operating hours of nearby premises.