Japes, a popular pizzeria located on The Promenade in Cheltenham, is campaigning to keep its outdoor seating area open during local market days. The move comes as the Cheltenham Borough Council considers changes that could restrict pavement licences on market days, sparking fears among local businesses that such restrictions could negatively impact trade.
The pizzeria’s outdoor seating has become a favored spot for diners, especially during Cheltenham’s bustling market days when foot traffic is high. However, the council’s review of pavement licences aims to manage space and safety concerns, potentially forcing businesses like Japes to remove their outdoor seating on specific days.
Japes’ owners argue that losing outdoor seating during market days would not only reduce their capacity but also detract from the vibrant atmosphere that attracts customers. They emphasize the importance of maintaining these areas to support local businesses and enhance the town’s appeal.
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The council is expected to gather feedback from affected businesses before making a final decision. Meanwhile, Japes continues its efforts to highlight how outdoor seating contributes to the community and local economy.