As the countdown to this year’s Cheltenham Festival reaches double digits, CEO Guy Lavender is gearing up for what promises to be an unforgettable event. Leading Cheltenham Racecourse for the second time since his appointment in August 2024, Lavender brings fresh enthusiasm to one of jump racing’s most prestigious moments.
Previously the chief executive of Marylebone Cricket Club in London for seven years, Lavender admits he’s still “finding my way” in horse racing but feels “really warmly welcomed” by the community. “Cheltenham is often referred to as the Olympics of jump racing,” he said. “This year, the very best horses will be competing, making it a truly iconic festival.”
Describing his routine during the Festival week beginning Tuesday, March 10, Lavender reveals a busy schedule. “I’m always on the move, looking to solve any issues that arise,” he explains. “I start the day with an early walk of the course alongside our clerk of the course, Jon Pullin. It’s a special moment before the crowds arrive.”
READ MORE: Matt Baker’s Shocking Countryfile Accident: The Back Injury He Confessed to His Wife
READ MORE: BBC’s Ben Fogle Shares How The Masked Singer Role Sparked Affair Fears with His Wife
From briefing his senior team to engaging with staff and attendees throughout the day, Lavender stays hands-on to ensure smooth operations. “I feel more relaxed once the first race kicks off. That’s actually one of my favourite moments during the Festival,” he shares. “I also have a deep appreciation for the Gold Cup. When everything comes together successfully, it’s incredibly rewarding.”
Managing an event of this scale brings its challenges, but Lavender embraces the responsibility. “We strive to create a memorable experience for everyone involved — from participants to spectators. It’s about delivering the drama and excitement that make Cheltenham so special.”
While he refrains from naming favourites, Lavender confesses a fondness for local trainers. “I do have a soft spot for many of them and would love to see some local success. It adds an extra layer of pride to the Festival.”
With just days to go, Guy Lavender and the entire Cheltenham team are focused on making the 2026 Festival a celebration to remember.