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Cotswolds

Charming Cotswolds Village Boasts ‘UK’s Prettiest High Street’ With Independent Shops in Thatched Cottages

A stroll along the enchanting high street of Broadway, a picturesque village near the Gloucestershire border in Worcestershire, feels like stepping into a storybook. Known as the ‘Jewel of the Cotswolds’, Broadway is celebrated for its remarkably wide high street, edged with honey-coloured stone cottages that feature mullioned windows, striking chimneys, and steep, thatched and tiled rooflines reflecting Tudor, Georgian, and Victorian architectural heritage.

This elegant boulevard, from which the village takes its name, is framed by majestic trees, sweeping grass verges and trailing wisteria, creating an idyllic setting for the approximately 3,000 residents who call Broadway home. The village’s reputation largely rests on its stunning high street and its vibrant independent business scene.

Broadway offers a wealth of independent boutiques, art galleries, welcoming cafés, and traditional pubs housed within its charming cottages. Shoppers can explore unique items at stores such as Whatever The Weather, ROYLE COLLECTIVE and 69b Boutique Sustainable Style, while those seeking refreshments have an array of choices including Leaf & Bean, Morris & Brown Café, and Hunters Tea Room.

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For something sweet, visitors often stop by The Cotswold Larder Cakery, or savour classic local delicacies like scotch eggs and pork pies at the nostalgic Broadway Deli. A visit to Broadway would not be complete without spending time in one of its historic inns - such as the Swan Inn, The Horse & Hound, Crown & Trumpet Inn, or Snowshill Arms - to experience authentic countryside charm.

Visitors have praised Broadway on TripAdvisor, with one describing it as a “very nice town, different from other small Cotswolds villages,” highlighting its tidiness, peaceful atmosphere, and well-designed high street packed with restaurants, coffee shops and souvenir shops. Another reviewer noted, “Just beautiful, lots of shops and places to eat and drink. Best visited out of season so you can appreciate the buildings and old world charm.”

Broadway’s allure extends to well-known visitors, reportedly attracting Hollywood celebrities such as Simon Cowell, who seek refuge in its tranquil surroundings. The village also hosts The Lygon Arms, an upscale four-star hotel featuring the Grill restaurant, overseen by renowned celebrity chef James Martin. This elegant establishment has welcomed famous guests including the Beckhams, Kylie Minogue, and members of the Royal Family.

Diners at The Grill can expect seasonal, local and artisanal dishes, alongside James Martin’s signature creations, while Tavern by James Martin offers small plates, local ales and seasonal specials in a cosy atmosphere, according to the hotel’s website.

Adding to Broadway’s culinary scene are other notable eateries such as The Broadbean, offering tapas; Flipside Gastro Burgers; and The Shed at the beautiful Dormy House hotel.

With its captivating surroundings, historic high street and flourishing independent scene, Broadway offers an unforgettable day out. Visitors may even be lucky enough to spot a celebrity or indulge in dishes curated by one of Britain’s top chefs during their visit.